Wednesday, August 6, 2014

BASF announces a new termite product

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BASF announces a new termite product
BASF announces a new termite product, Trelona Compressed Termite Bait. Trelona ATBS delivers certainty and flexibility to pest management professionals to control termites

July 29, 2014 – The BASF Pest Control Solutions business announced today that Trelona™ ATBS (Advance® Termite Bait System) is now available for use to control termites.

Trelona ATBS delivers certainty and flexibility to pest management professionals (PMPs) who want control, predictability and price assurance as part of a successful termite baiting system.

Certainty and Flexibility

Trelona Compressed Termite Bait, with the new active ingredient Novaluron, provides faster termite elimination and uses less bait than previous active ingredients.

Trelona ATBS offers flexibility in selling either the Trelona ATBS Monitoring System or the Trelona ATBS Direct Baiting System to homeowners.

In addition, PMPs that are already using ATBS and have existing accounts that haven’t had termite activity for a year can begin using Trelona ATBS and benefit from a six-month inspection interval.

Control, Predictability and Price Assurance

Trelona ATBS gives PMPs the opportunity to have greater control of their business and ability to grow and increase their profits.

Unlike other bait systems currently in the market, the Trelona ATBS model allows PMPs to control, own and manage their baiting program without requirements to share their customer information

Another significant benefit to PMPs is that Trelona Compressed Termite Bait is sold as an agency product through BASF distribution partners, which ensures consistent pricing.

This takes the upfront guesswork out of bait costs, allowing PMPs to better understand the cost per home from the start of each project.

For more information about pest-related solutions from BASF, visit or contact your BASF Pest Control Solutions sales specialist. Trelona is a trademark of BASF.

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